 Cadento |
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|---|---|---|
| What it is | A prospecting platform. It decides who is due a touch today, drafts each email individually in your voice, and sends from your own Gmail or Outlook after you approve. | A full real estate CRM (part of Zillow) for teams and solo agents, with AI Smart Messages that suggest texts and emails when a lead shows activity. |
| Writes in your voice, learned from your real emails | ✓Learned from how you actually write | ✗AI suggestions and templates, not matched to your personal writing |
| Sends from your own inbox, your name on the sending domain | ✓Your Gmail or Outlook, your signature, your Sent folder | ✓Connects and sends through your email account |
| Works your whole database proactively, every morning | ✓Past clients, referral partners, warm leads, new prospects | ✗Suggestions trigger on lead activity, not a daily pass over your whole database |
| Cold and warm prospecting in one engine | ✓Full spectrum on Outlook; everyone who knows you on Gmail | ✗Built around inbound leads and an existing pipeline |
| A human approves every send | ✓Nothing sends without your click | You choose whether to send each suggestion |
| NMLS disclosures attached, regulated terms flagged | ✓Built in for loan officers | ✗No NMLS or regulated-term handling |
| Fits alongside what you already use | ✓Works beside your CRM (HubSpot, Salesforce, and LeadConnector connectors) | It IS the CRM. Keep it: Cadento works alongside Follow Up Boss |
| Published pricing (as of August 2026) | From $79 per seat per month billed annually ($99 monthly), 14-day free trial | From $69 per month (Grow plan) |
When Follow Up Boss is the right choice
If you need a full CRM to run a team on, with dialer, texting, lead routing, and reporting, Follow Up Boss is one of the best there is. Cadento is not a CRM and does not want to be. The real question is not Cadento or Follow Up Boss, it is whether your database gets personally written to every morning. Plenty of Cadento users keep their CRM exactly where it is.