 Cadento |
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|---|---|---|
| What it is | A prospecting platform. It decides who is due a touch today, drafts each email individually in your voice, and sends from your own Gmail or Outlook after you approve. | An AI email assistant that learns your voice and drafts replies to messages arriving in your inbox, for you to review and send. |
| Writes in your voice, learned from your real emails | ✓Learned from how you actually write | ✓Learned from your writing |
| Sends from your own inbox, your name on the sending domain | ✓Your Gmail or Outlook, your signature, your Sent folder | ✓Drafts inside your own mailbox |
| Works your whole database proactively, every morning | ✓Past clients, referral partners, warm leads, new prospects | ✗Reactive: it helps with mail you already received |
| Cold and warm prospecting in one engine | ✓Full spectrum on Outlook; everyone who knows you on Gmail | ✗No database, no prospecting engine, no daily batch |
| A human approves every send | ✓Nothing sends without your click | ✓Review and send |
| NMLS disclosures attached, regulated terms flagged | ✓Built in for loan officers | ✗Horizontal tool, no mortgage or real estate context |
| Fits alongside what you already use | ✓Works beside your CRM (HubSpot, Salesforce, and LeadConnector connectors) | No CRM layer or contact records |
| Published pricing (as of August 2026) | From $79 per seat per month billed annually ($99 monthly), 14-day free trial | $30 per month |
When Serif is the right choice
If your only problem is a crowded inbox and you want help answering it, Serif is a well-made tool at a great price, and honestly you could run it next to Cadento. The difference is direction: Serif reacts to email that arrives. Cadento looks at your database every morning and starts the conversations that were not going to start themselves: the past client going quiet, the referral partner you have not touched in a quarter, the new prospect worth meeting.